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In order to pack as much selling power as possible into your benefits, the trick is to present your benefits in action.

“This course teaches you how to become a better marketer” is passive.

Instead, open with an action word to pump some real life into your benefit.

“Master every marketing technique you’ll ever need to turn lukewarm sales into chart-busting sales”.

Do you see the difference? “Master” is a very active word. And it forces the words that follow to be presented in an active format rather than a passive format. Or, put more simply, it really works to get your customer’s blood pumping!

The other trick I like to use is to introduce the list of benefits with an active statement appealing to a powerful benefit. To illustrate what I mean, here’s an example of an introduction and a partial list of benefits. It’s also taken from the sales letter that was used to sell my marketing course.

== == == == == == == == == == *

Here’s an impressive list of just some of the money-making techniques you’ll get in this comprehensive course:

* Dozens upon dozens of powerful concepts and techniques that will open up countless new ways for you to dramatically increase your sales and profits. This detailed how-to guide will change the entire way you look at advertising, sales, and promotions. You’ll come away with an arsenal of incredibly effective ways to out-market and outdistance your competition long before they have any idea of what hit them.

* A simple, foolproof way to predetermine whether any advertising or promotional concept you’re considering using will be a success or failure – before you ever invest a dime in it!

* How to preserve major money with all your advertizements and promotions. Utilizing these methods may slash your costs from 20% to 80%!

* Discover why inexpensive “low-tech” research immensely surpasses complicated, time-consuming techniques. You will discover how to rapidly and easily identify the actual reasons why individuals purchase your product or service. Then you can use that key information to really kick your profits into high gear.

== == == == == == == == == == *

Bullets like this focus on powerful benefits and really stir up the drive to purchase in your customers. They help customers envision themselves enjoying the wise decision they made to purchase your product. And that will stimulate a lot more sales.

One last piece of advice on bullet lists: spend a lot of time creating and fine-tuning your bullet list of benefits. They are critical to making the sale. The elements of my own copy that I put the most time into are my offer, my headline, and my bullet list.

I might breeze through other portions of my copy, but bullet lists get my full, obsessive attention. Over the years, hundreds of customers have told me they purchased a product to get this benefit or that benefit. Every one of these benefits was presented in a bullet list. The time you put into creating powerful bullet lists will pay off handsomely.

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Tags: Action, benefit, bullet, Copywriting, course, list, power, product, sales letters, Selling, time, Writing

This entry was posted on Tuesday, January 12th, 2010 at 2:47 am and is filed under Copywriting, Home Based Business, Internet Business, Marketing, WAHM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.