PLRTherapy!

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There, you see – I told you I wasn’t a masochist. The real reason you’re making your customer acutely aware of their pain is to completely eliminate that pain for them. Whatever problem they have, you’re going to give them the total solution.

Of course, you’ll deliver this solution by melding it to your product or service. This will leave your prospect thoroughly convinced at a very early stage in your sales piece that you have precisely what they need.

Also, by clearly eliciting their pain through one of the most perplexing problems they face, then solving that problem, you demonstrate that you possess a deep understanding of what the customer is like and what they need. This is important because customers like to feel understood. And that invaluable feeling has been proven to lead to greater levels of sales.

In the example I showed you for the previous step, the pain eliminator was already included. It’s covered in the final two paragraphs which read:

== == == == == == == == == == *

What you really need to increase your sales and profits is to take a fresh, objective, completely logical look at what your business has been doing marketing-wise. And begin researching fresh and more effective approaches.

== == == == == == == == == == *

By this point, customers will readily accept your explanation of what the right solution is. Why? Because you’ve already proven that the powerful promises you make are true, plus you’ve demonstrated a deep understanding of the customer’s condition.

These powerful factors establish you as a friendly authority whose advice is to be accepted and trusted. Not bad for only being a couple of pages into your sales piece!

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Tags: ad, Copywriting, sales letters, Writing

This entry was posted on Tuesday, February 9th, 2010 at 1:39 am and is filed under Copywriting, Home Based Business, Internet Business, Marketing, WAHM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.