Step Number 11 Eliminate All Objections
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With “Preventive Move Credibility”
This is a technique I pioneered that I’m particularly proud of. Since I created it, and started talking about it in my newsletter and at speaking engagements, I’ve seen it used and imitated hundreds of times by other marketers. That’s fine – I wouldn’t be teaching it if I didn’t want to see it used by as many people as possible.
But what’s most important is why it’s being used so frequently. And the reason so many marketers are now taking advantage of this extremely powerful, yet very simple technique is that it works so effectively. Let me explain this step to you, so you can start benefiting from it as well.
In the earlier steps, I advised you to create a headline and opening paragraphs that are packed with immense promise. While these techniques work extremely well to command your prospect’s attention, they also create an immediate problem for you. You see, if you apply these techniques properly, you lead your prospect…
To the brink of not believing you!
Which is exactly what you want to do. Your goal is to create a headline that’s so packed with promise (yet still believable) that many prospects will be tempted to doubt what you’ve promised. This is actually very easy to do, since so many prospects have been lied to and cheated by other marketers.
But once you’ve intentionally created this doubt in your prospect’s mind, you must make certain that you immediately blast that doubt to pieces. And the way you accomplish this is with Preventive Move Credibility.
Let me give you an example that will show you exactly what I mean:
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Would You Like To Pull In More Sales
And More Profits With Every
Web Marketing Piece You Create?
Now you can increase your profits as much as 817%with a simple, proven formula for creating much more effective web copy
“Your concepts immediately shot our profit straight through the roof. I increased my profit on one project by a very real 817%!”
John Kramer, CEO National Responsive Corporation
Do all your online promotions acquire the results you are actually after? Are they as fruitful as you would wish them to be?
And if your online marketing pieces are doing satisfactory – wouldn’t you wish to step-up your returns considerably, even by as much as nine times?
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This is a quality example of Preventive Move Credibility at work. In the headline and subheading, I have made a large, almost unbelievable promise – that a fundamental, proven copy method will increase your earnings as much as 817%.
To most individuals, this actually tests the boundary of credibility. Yet, simultaneously, the promise is so commanding that in spite of being nearly foolish, the large bulk of individuals will read more to find out what can possibly make a difference of this magnitude. Or, they will read further merely to ascertain if I attempt to weasel out of my promise and establish myself a liar.
Now that I have produced this uncertainty, I would like to eradicate it as rapidly as possible. And simultaneously, I would like to pound home that precisely what I foretold may be returned.
That’s where preventative Strike believability comes in. The first piece of copy that the prospect sees instantly following my brash promise is an unaffiliated testimonial that confirms my promise to a T.
This instantly proves that what I promised is indeed truthful.
And it offers the proof in an incontestable means – by utilizing the words of an unaffiliated 3rd party, not by utilizing any sort of sales argument submitted in my personal words.
The paragraphs that follow deliver further on my promise and offer even more promise.
The Real Power of “Preventive Move Credibility”
Now, if all I got out of this was having the prospect accept in their own mind that what I’ve promised is indeed deliverable, I’d be miles ahead of the game. But in addition to having achieved this, I’ve also achieved something substantially more important.
I’ve set the stage for all further claims I make in my sales piece to be accepted as true. Of course, the statements I make will be absolutely true, but often the truth can be perceived as being too good to be possible.
However, once you’ve made an immense promise and demonstrated that you can deliver it beyond a shadow of a doubt, you’ve immediately overcome one of your most difficult hurdles: getting your prospects to believe the claims and promises you make.
Obviously, it’s critical that you overcome the natural skepticism that most prospects have. Remember, they’ve probably been disappointed – or cheated outright – many times by other marketers. It’s only right that they approach your offer with a healthy dose of skepticism. And it’s your job to overcome that skepticism, to blow it to pieces so it won’t endanger a single sale. And as you can see, there’s no better way to do this than with Preventive Move Credibility.
My advice to you is to get in as many testimonials as you can, as early as you can in your sales piece. You can say all the wonderful things you want about your product, but nothing is as convincing as independent third-party endorsements of your product.
I’m constantly shocked that so many marketers save all of their testimonials until the end, or even provide a link to a page of testimonials that’s separate from the main sales piece. This is marketing suicide. By the time your prospect gets to the testimonials you’ve waited until the end to offer, it’s probably too late to overcome the mountain of skepticism they’ve built up.
Don’t let this happen to you. Why risk losing even one sale when Preventive Move Credibility can pave the way to more and more sales?
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- Personal List - Mixed Content
- Step Number 5 Create An Irresistible Offer
- Write the proposal
- Write The Blurb And Outline Your Book
- What Your Proposal Must Contain
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