The Rating System
| Hot: |  |  | | | |
Let’s also have a little bit of fun here, too, and introduce a rating system to make things interesting. As we discuss each of these techniques, I’ll talk to you about their pros and cons, and where they would most likely be used, and you can decide if it’ll be relevant to you. I’m also going to give these a starred rating system that will show you the most significant stats related to running such a list. Understand that each list will vary, and these star ratings are only to give you an idea after talking to over a hundred successes with their lists in the following categories. The star rating will be one to five:
Unsubscription Rate: One star means a high unsubscription rate per mailing, and five stars means the best, a low unsubscription rate per mailing.
Subscription Rate: How easy it is to get people to subscribe to the list using a variety of different methods. The subscription rate at one star is the hardest, and at five stars is the easiest.
Ad income: Ad income is the amount of money that’s earned through selling adverts to the list. One star is the worst, or the least amount of money earned through ad selling, and five stars is the best, or the most amount of money earned through ad selling.
JV Circle: This is the ease of using your list as a bargaining tool, for example in ad swaps or product launches, and specific joint venture opportunities. One star is the worst, which is also the least valuable in terms of gaining joint ventures, and five stars is the best, the most valuable that marketers want to get their hands on for joint ventures.
Response Rate over Time: Response rate over time, measures how quickly the quality of the list diminishes, for example when sending endless paid for ads and nothing else, the response rate goes down over time. One star is the worst, where response rate over time goes down badly, five stars is the best, where people keep reading and even wait for your mail to arrive in their inboxes in the morning.
General Usefulness: For things such as research, surveys and requesting information, testimonials etc. Five stars is the best, easiest to get results from. One star is the worst, the hardest to get results from.
Maintenance Time: The time it takes per issue to put together and send out. One star is the worst, taking a lot of time to prepare and send. And, five stars is the best, the fastest, and the easiest to prepare and send out.
Important note here: These are base figures and your exact results may be higher or lower than the following. It’s more to give you some insight into aiming your business in the right direction than to give you exact figures and numbers and guaranteed base earning, response rate, income, number of JV prospects etc.
related post
- Write the proposal
- Can't dedicate a calendar week to writing your proposal?
- Concept Generator 1: What You Are Good At
- Step Number 7 Write a powerful, attention seizing headline
- Write Your Blurb In Easy Steps
Shared Post
Related Posts - The Role of Your List Should Always be at the Front of Your Mind What's your list there for? Promotion and to permit you to make cash from the subscribers distributing products that either you have produced, or associate products in your target market, to build JV'S, and of course increase your affiliate numbers and quality. But there's one more thing I want......
- Killing All Prospect Doubts - Leave No Chance to Excuse Up to this point, you have done a great job. Your introduction on the problem was perfect. Your follow-up with its benefits and validation of how effective and invaluable your product was extraordinary. You even believed the closing statement was right on its mark. So how come the customer......
Related Websites - Debt Repayment Methods Paying back all of the money that you owe to your credit card debt is not nearly as easy as it was for you to go into credit card debt in the first place. Still, it can be done. When you put together a good working plan coupled with discipline......
- Adwords Secrets and Yahoo Marketing - PPC Online Advertising - 3 Things You need to know Moving into the world of PPC Internet advertising can be intimidating. In fact, it is so intimidating at times that some businesses are not making use of it at all. This is a mistake as it is one of the best ways to make money online and drive traffic to......
Tags: email, General Usefulness, list, mailing list, rate, response, time