A How-To Plus A How-They-Did-It
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Writing To Sell In The Internet Age is a how-to for writers to access their new opportunities, but it’s also a how-they-did-it. I’ll be describing the avenues that writer-entrepreneurs are developing to use the Internet to make excellent money in many new ways. These writers are exploring their new options with amazement and delight. It’s an exciting time. I’ll be including their stories and tips in this book to inspire other writers that they can do it too.
What I won’t be including
I won’t include descriptions of technology and the online environment. Information on how to build a Web site, how to sell online, how to create a mailing list and other technical minutiae is readily available online. Also because technology is advancing so quickly, technical information rapidly becomes outdated. What won’t change however are the basic concepts of writing to sell in the Internet age.
Include in your Overview:
* A description of your book;
* Why your book is important;
* Something about what’s included in your book;
* Why you’re the person to write this book.
Don’t hype, BUT DO INCLUDE EVERYTHING RELEVANT
Please don’t try to hype your book in the Overview. Just tell your story as quickly and as clearly as you can.
Also, don’t hold anything back. I’ve read many proposals from beginning writers where the writer has tried to be coy: “For the complete details, you’ll need to read the book!” This kind of thing will work against you. You’re asking a publisher to invest around $30,000 to publish your book. Anyone who’s going to spend that amount of money wants all the details. Please provide them.
Your Overview’s length
Your Overview can be as long, or as short, as you feel it needs to be. Some proposals have one-page Overviews, in others, the writer needs five pages to describe the book. Use your own judgement here. If you need five pages, then by all means, use them. However, if your Overview is long, make sure that you haven’t repeated information.
Write the Promotions section
Next, you’ll write the Promotions section. In this segment, you’ll show your publisher that you mean to go all-out to promote your book. You are able to do this with an investment of cash, or of time. If you are able to do both, you should.
Promoting with cash
Company chief executive officers, sports names, famous persons and other well-heeled individuals often compose books, or have books composed for them by ghost-writers. It is understood that any famous person will employ a PR agency, and will expend a lot of cash prodding the book up the bestseller list. If you have money to spend on a public relations agency, mention this in your proposal. Your publisher will be pleased that you intend to get behind the book.
Promoting with time
If you don’t have swags of cash lying around that you can use to promote your book, you’ll need to invest time. There are a million ways you can promote your book, from pasting magnetic letters onto your car and building a Web site to calling bookstores all over the country to talk them into stocking your book. You can even act as your own PR agency, and without anything other than an Internet connection and some time, can do a lot of work to help sell your book. Anything that you do will be appreciated by the publisher.
related post
- Write the proposal
- If You Have Publishing Credits
- Write The Blurb And Outline Your Book
- Step Number 5 Create An Irresistible Offer
- Personal List - Mixed Content
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