If You Have Publishing Credits
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In addition to your bio, if you have publishing credits you’ll want to mention them here. Your publishing credits should be paid credits, rather than work you’ve done for promotional purposes, or material for which you weren’t paid.
What if you don’t have any publishing credits? Everyone has to start somewhere. If you don’t have any credits, don’t worry about them. If your proposal is excellent, and a publisher wants to commission the book, then your lack of credits won’t count against you.
Write the Overview
Now you’ll know why you spent time writing your blurb. The Overview, the description of your book, is the first part of your proposal that agents and publishers will read. It’s your book in a nutshell. It’s also merely an expanded version of your blurb.
I’ve included a sample Overview below. It’s from the proposal for my book Writing To Sell In The Internet Age.
Sample Overview Writing To Sell In The Internet Age.
The Internet gives writers unlimited new opportunities.
Writing To Sell In The Internet Age empowers writers by revealing the immense new earning power that Internet technology gives them. While many writers are comfortable using the Internet for email and research, most are unaware that they now have many new opportunities, including:
* Clever new ways to market their work and services with tools like autoresponders, email mini-courses, ebooks, auctions, and promotional ezines;
* The opportunity to develop a loyal following of readers. They can write and publish instantly, to a worldwide audience millions strong, with tools like Web logs (blogs). This loyal following makes a writer more appealing to traditional publishers;
* The ability to target specific niches, and to garner an income much more quickly than they can via traditional publishing routes. A writer can write an ebook or report this month, and sell it forever.
The Internet gives writers the power to be their own publisher and distributor by selling their work directly to readers. Many writers are already taking advantage of the possibilities. Judy Cullins, who’s building an online reputation as “The Book Coach”, says of selling her ebooks online directly to readers: “The first months, I had no idea at the time how powerful this method was. My income bolted to over $3000 a month in less than a year.”
The new rule for writers in the Internet age is: “Create, promote, sell”. What’s amazing is that writers can do all this in one day, even in hours. When I write a report, I can format it in PDF (Portable Document Format) at the click of a key. That’s the publishing done. I can then add the report to the online store at my Web site in minutes — distribution done. Then I can send an announcement out to my subscribers (promotion done) and watch the sales rolling in. Best of all I don’t have to be anywhere in particular to do this. I can do it as easily on a sun-drenched beach on the Great Barrier Reef off northern Australia as I can in my home office in Sydney.
Are these capabilities within the reach of non-technically-inclined writers? Yes! Although I’ve been writing about software, computers and the Internet for many years, I’m by no means a geek. The writers who shared their anecdotes and success stories for this book aren’t geeks either. They’re writers who’ve seen opportunities and grabbed at them. Many of these writer/ publisher/ entrepreneurs didn’t come to writing via traditional publishing routes. Many started out as marketers, or entrepreneurs. They looked at the Internet, saw how relatively easy it is to make money selling information online, and worked out ways to do it. The Internet is the answer to writers’ prayers. It puts writers in control of their own destinies.
We see what we expect to see, so writers have seen the Internet as a magazine-style “content” market. But because of the unlimited free content online, few sites buy content. (This may change, as more sites with good content change to a reader-pays business model.) Writers haven’t yet seen that the Internet is a completely new environment, where they can write what they want to write, and can, without too much effort, make a good living.
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