Step Number 28 Increase your response even further by using a P.S.
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A P.S. is an essential tool for every sales piece. I never create a promotion without a P.S. That’s how strongly I believe in the ability of a solid P.S. to have a significant impact on your results.
Here’s an important fact that will tell you why: Comprehensive research has proven that 80% of all readers will read your P.S. Even those who don’t read very much of the rest of your piece.
So you’ll want to make sure your P.S. has maximum strength. The best way to accomplish this is to have two key ingredients. The first ingredient never varies. It’s a restatement of one of your major benefits.
The second ingredient can be a repeat of your offer, a repeat of your guarantee, another attempt to close, a bonus offer, a reminder of the painful situation the customer is in, etc.
The main thing to remember is that you have a built-in opportunity to win extra customers. Those people who went straight to the end of your sales piece without reading it can often be enticed to go back and read the entire piece by a strong P.S. Don’t waste this valuable gift. Take full advantage of it to convert more readers to paying customers.
Here’s an example of the P.S. that was used in the sales letter to sell my marketing course.
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P.S. Here’s a hot flash! Tom is the kind of person who is always willing to go the extra mile. He’s just informed me that he wants to do everything he possibly can to make sure you’re successful.
So he’s created a special report for you called How To Turn A Single Sale Into A Multi-Million Dollar Business. It’s yours FREE when you place your order in the next 10 days.
I’ve just read it and let me tell you, it will stop you in your tracks. It’s yet another simple, ingenious technique of Tom’s that will put a smile on your face and more money in your bank account.
Order your copy of Small Business/Big Profits within the next 10 days and this special bonus report will give you yet another source of tremendous profits!
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