Step Number 22 Over-deliver
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With a highly valuable package no reasonable customer will want to miss out on.
Now we come to one of the greatest secrets for increasing your sales and profits. Creating a blockbuster package that any customer will clearly see exceeds the value of what they’re being asked to pay, can easily double or triple your sales.
I like to call this “Pile-on Packaging,” because you pile on so much value, the customer can hardly believe that they’re getting everything in your package at such a reasonable price.
The method I prefer to use in creating my own packages is to offer bonuses that greatly exceed the value of the product itself, so the customer will understand they’re getting a minimum of twice the value for the same price.
Following up on the example from the previous step, here’s the copy that describes the additional components of my package:
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Plus, if you order in the next 9 days, you also get two valuable bonuses…
No-cost incentive Number 1: A 1-Year Subscription To My Newsletter
Six times a year, my newsletter Results! brings you the latest information on what’s working best to sell even more of your products and services.
You’ll get all the latest ideas, strategies, and new techniques I’m using to boost sales… Consultations with additional productive marketers… case studies on marketing efforts that have been enormously prosperous… Solutions to all your most important questions…and a lot more delivered right to your door.
Customers state, they can not wait to read each issue of Results!A $90 value, it’s yours absolutely free if you order 38 Secrets For increasing Your Direct Marketing revenues in the next 9 days.
No-cost incentive Number 2: A no-cost Marketing Evaluation – Worth $1275
To aid you in achieve the success you desire as rapidly as possible, I have supplied an highly valuable incentive. Along with the 225-page program manual and the annual subscription to my newsletter, you will also acquire a certificate that entitles you to a no-cost marketing evaluation that I will do personally.
Merely send the certificate in with any marketing piece – any advertisement, sales letter, booklet, etc. – and I will personally go over it and produce written recommendations for making it more victorious. If you have ever contacted me about having an evaluation done, you acknowledge that my fee ranges from $1275 to $2275 for this service.
But you get this evaluation free of charge if you order 39 Secrets For Maximizing Your Direct Marketing Profits in the next 10 days. That’s a minimum value of $1275. But most importantly, think about how much this valuable bonus will do for your sales.
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In my package, I’ve offered bonuses that are worth a minimum of $1350 in exchange for purchasing a product for just $99. Both of the bonuses are valuable items thousands of customers have paid full price for in the past. Plus, customers can verify that these are the actual prices I charge, not some trumped up prices to make things look better than they are.
The $75 price for a one-year subscription to my newsletter was printed right on the newsletter. Often, customers would call and request a one-year extension as they had already paid $75 for a subscription. Of course, this extension was immediately and cheerfully granted.
Also, customers had seen my consultation rate published many times – and they could also verify it on my web site. So both bonus items represent actual value the customer gets. Value far in excess of what they’re being asked to pay for the main product.
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