February 9th, 2010
Writing To Sell In The Internet Age is a how-to for writers to access their new opportunities, but it’s also a how-they-did-it. I’ll be describing the avenues that writer-entrepreneurs are developing to use the Internet to make excellent money in many new ways. These writers are exploring their new options with amazement and delight. It’s an exciting time. I’ll be including their stories and tips in this book to inspire other writers that they can do it too.
What I won’t be including
I won’t include descriptions of technology and the online environment. Information on how to build a Web site, how to sell online, how to create a mailing list and other technical minutiae is readily available online. Also because technology is advancing so quickly, technical information rapidly becomes outdated. What won’t change however are the basic concepts of writing to sell in the Internet age. Read the rest of this entry »
Related Websites - Internet Network Marketing - Finding The Right Traffic A big problem that plagues people who start a network marketing business online is they do not know where to get traffic from. I would think the #1 reason why people fail to grow their business online is because they lack traffic. Here are some helpful tips to attract the......
- Internet Network Marketing - Don't Be Broke And Stupid // Its not that hard to find success in internet network marketing if you duplicate what other successful marketers online are doing. But first we need to discuss what will cause you to fail. If your goal is to make money using your computer and the internet than increase......
Tags: article writing, book marketing, book proposal, Writing
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February 9th, 2010
In order to present the most powerful sales pitch possible, you must make your customer acutely aware of their most deeply felt pain.
This step directly contradicts what dozens of academic textbooks on copywriting teach. Those textbooks state that you should never address anything negative in your sales piece.
This antiquated logic claims that any negative utterance can cause your customer to have a destructive association with your product. And that would automatically cause them to say “NO” when it comes time to take action. Read the rest of this entry »
Related Websites - Training a Dog to not Bark There are some occasions where it is expected or possibly even helpful for your dog to bark, such as an uninvited intruder in your home. However, a dog's bark can quickly change from being helpful to just being stressful or bothersome. Especially troublesome for owners who live in an......
- Home Based Business Tips - Advice To Follow Finally, you've decided to make money online like everyone else. So, you've decided to claim your share and develop a lucrative business online. Now, starting out your home-based Internet business can be a daunting task but if you know the things that should be avoided in running your home-based Internet......
Tags: Action, Acutely, ad, Copywriting, customer, order, pain, sales letters, Step, Writing
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February 9th, 2010
Here’s how pain works to your advantage as a marketer. People are far more motivated to change when feeling pain than they are when anticipating pleasure.
As proof of this, I’ll paraphrase the eminent heart surgeon, Dr. Christian Barnard. Dr. Barnard once stated that he had no sympathy for people who said they didn’t have the will power to quit smoking. He clarified this by further stating that he never had a heart transplant patient who couldn’t stop smoking on the spot once they were forced to undergo the surgery.
Basically, what he’s saying is that the pain of a massive coronary, the resulting surgery, and fear of another coronary and possible death give the patient all the resolve they need to quit smoking. Read the rest of this entry »
Related Websites - Does Insurance Really Matter When it Comes to Personal Finance? Most of us look at insurance premiums as a big drain on our finances. Insurance policies do not come cheap, but they may be essential. In many ways, you can look at insurance as a way of avoiding financial failure in the years to come. While you can’t buy a......
- Winning with bulk email marketing campaign Like any type of marketing, email marketing service involves a great deal of time and effort to ensure the marketing campaign is effective. This is important because an ineffective marketing campaign of any type is a waste of money and resources. Spending a great deal of time, energy and money......
Tags: Action, ad, business, Copywriting, heart, Motivator, pain, patient, sales letters, surgery, taste, Writing
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February 9th, 2010
There, you see – I told you I wasn’t a masochist. The real reason you’re making your customer acutely aware of their pain is to completely eliminate that pain for them. Whatever problem they have, you’re going to give them the total solution.
Of course, you’ll deliver this solution by melding it to your product or service. This will leave your prospect thoroughly convinced at a very early stage in your sales piece that you have precisely what they need. Read the rest of this entry »
Related Websites - Internet Home Business Tips For Article Marketing One of the most important methods to promote your internet home business is article marketing. But there is much more to article marketing than just writing them. This article will give you some internet home business tips for article marketing.There are many free methods online today to help you......
- Understanding what Birdshot Is Birdshot can be described as a type of metal shot that was designed to be packed into shotgun shells. Birdshot consists of a number of metal spheres that are milled so that they are all the same size, and so that they can be easily packed together into a shotgun......
Tags: ad, Copywriting, sales letters, Writing
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February 9th, 2010
In addition to your bio, if you have publishing credits you’ll want to mention them here. Your publishing credits should be paid credits, rather than work you’ve done for promotional purposes, or material for which you weren’t paid.
What if you don’t have any publishing credits? Everyone has to start somewhere. If you don’t have any credits, don’t worry about them. If your proposal is excellent, and a publisher wants to commission the book, then your lack of credits won’t count against you.
Write the Overview
Now you’ll know why you spent time writing your blurb. The Overview, the description of your book, is the first part of your proposal that agents and publishers will read. It’s your book in a nutshell. It’s also merely an expanded version of your blurb. Read the rest of this entry »
Related Websites - Weekend Links - Announcing The Money Writers Edition For about a year now, I've been part of a loose network of bloggers. These bloggers included The Sun's Financial Diary, Money Smart Life, The Digerati Life, and Generation X Finance have consulted with each other to improve our blogs and our writing. We've recently decided to formalize the relationship......
- Study Internet Marketing - Locate The Best Source to Study Internet Marketing In order to fully benefit from the vast number of opportunities offered by affiliate marketing, it is best to study and comprehend all aspects before using it.If you are a person who is looking to earn money on the Internet, but do not know how to start, you may find......
Tags: article writing, book, book marketing, book proposal, internet, online, publishing, Writing
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